"What are brand guidelines?" I hear you say...
Brand guidelines are a set of tools and rules on how to use your branding elements. These guidelines are used by yourself, designers, writers, staff and anyone else using your brand’s elements like your logo to create marketing materials or social media content. Here at Seeka Creative our brand guidelines are usually created on a one-page document (depending on scale of business). The guidelines covers how your brand works and how the different elements of your brand work together to form your brand identity.
As no two brands are exactly the same, the elements included in your brand guidelines may not look the same as another companies brand’s guidelines. However, there are three common elements included in every brand identity guideline document:
While those three elements are included in almost every set of brand guidelines, there are other elements that can also be included:
Brand guidelines should really be used as a tool to keep your brand consistent. Whether your business is large or small, brand guidelines are critical to helping your brand to work effectively. Without these guidelines, your brand’s message can change at any point just because a logo was used improperly or because someone didn’t know to use blue instead of hot pink (uh oh!).
Brand guidelines are created after establishing a colour palette, logo, brand voice, and all of your other brand elements. If you are starting to build your business and brand, then it’s a perfect time to have your branding by Seeka Creative done and your guidelines created.
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We're driven to help clients create messages that bring unique visibility and distinction to their brands and companies. Read our blog posts for helpful tips & tricks that you can use in your business.