Big brands get all the limelight, have the biggest budgets, and crush little brands every day. That’s probably what you tell yourself anyways. The truth is, the little guy isn’t always so little! Sure, you may not be on the international playing level. Heck, you may not even ship out of your region, but that doesn’t mean you’re just the little kid on the block.
As a smaller player, you can learn a lot about your business, strategy, brand, and customer service simply by observing what the big brands are doing. And we don't mean you should steal everything they do and try it out yourself. Sometimes it means taking what they do and making it work for you. But, it also means seeing what they aren’t doing or doing wrong and then doing that yourself. The bigger guys are more than likely alienating key demographics. You have the opportunity to swoop in, get their attention, and gain new customers.
Here are a few take aways you can learn from big guys:
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